Why We Gave Away $100 To Someone for Looking At Our Billboard...


Robert Harding is our first $100 winner of the


From an outside perspective, the Big Buck$ Billboard Game may seem like it’s just a fun way to give away money. However, there is more meaning behind this entertaining game than that. This game is a tool to not only get more people to look at the advertisements, but it is also an avenue to keep people looking at our billboards consistently as they drive. All of our billboard locations are either directly at, or very close to stoplights. They naturally catch everyone’s attention because of their placement. However, we’re always thinking outside the box and asking ourselves how we can get even more people to look at our billboards.

We actually got this idea for the Big Buck$ Billboard Game from the radio industry. Radio stations will commonly give away cash or prizes to listeners for guessing correct answers to games they play on the air. Obviously, radio stations wouldn’t be offering these games to listeners if they were ineffective. While listening to the radio games, listeners are also exposed to business advertisements that are played. This of course will convert to more business for their advertisers, the advertisers purchase more ads from the radio station, and the cycle continues.

We posted our “Call to win $100” artwork on our Enterprise Drive digital billboard in Lynchburg, VA. Shortly after, we had our winning caller. Mr. Robert Harding, a Lynchburg native, was the first winner of the Big Buck$ game. Mr. Harding said that winning the $100 “made his day.”

Our intentions are to make this a reoccurring game. Be sure to Like our Facebook and Instagram pages, @southeastern_sign, for more details on future contests. Visit SouthEasternSign.com for more info and rules on giveaway contests.