Digital billboards are still relatively new to the outdoor advertising industry. The SouthEastern Media Blog was started to help educate potential advertisers on the possibilities of digital billboard advertising. On today's blog, we're going to talk about three unique ways digital billboards can impact your business.
1. Timed Countdowns -
Let's say you have a grand opening or special event coming up and you would like to get the word out in a unique way. A countdown clock can be inserted into your digital billboard ad to do just that. The clock will countdown to a specific date and time, with options for counting days, hours, and minutes. This is a great way to build hype and anticipation about your big day.
2. Multiple Ads, One Slot -
Most digital billboards have 6, 10 second advertising slots in a rotation. Therefore, each advertiser will have a 10 second ad per minute. However, at SouthEastern Media, we allow you to have up to 4 advertisements within your slot at no extra charge. So, instead of the same ad rotating every minute it will take 4 minutes to cycle through all 4 advertisements. This works great if you have multiple products or events to advertise and also helps to break down the cost if you would like to split a slot with another department within your company.
3. No Cost Ad Swap -
With traditional static billboards once you print and post an ad there's no going back. At SouthEastern Media, we allow you to swap a new ad as often as once per 7 days. Basically, if you are familiar with Adobe Photoshop you can create a new ad and email it to us to be posted. If you are not familiar with photoshop - no worries, we include basic graphic design free of charge. Just email us your logo, picture, or anything else you would like on your ad and we'll take care of the rest.
As always, if you have any questions about digital billboards or how they can impact your business, feel free to contact us anytime at 434-665-4836 or firstname.lastname@example.org. We're here to better serve you.
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